The baseline survey conducted by SFT in 2009 revealed that there was complete absence of veterinary services, including immunization required for different seasons. Diseases were rampant throughout the year. People were not aware of the best practices in animal husbandry. Though the government is trying its level best to provide these services, every year there has been an epidemic and many cattle have died.

The area of Banni is well known for the quality of their milk, which is one of the best in the country. Lack of proper marketing opportunities and awareness for better marketing options, the cattle owners were forced to sell their milk to the private parties who do not pay them fair prices. Also there is a huge consumption of cattle feed by milking animals in this area. The need was felt to centralize the procurement system at the cluster level and purchase directly from manufacturers to avoid exploitation by retailers and to ensure good quality cattle feed.

Though animal husbandry has been the main occupation and source of livelihood for a community known as Maldhari in Kutch, they have been an exploited lot. The need was felt to organize them in a formal structure and not only provide market linkages but also ensure good health of the cattle. This could be done by organizing camps and providing various veterinary services, education on production of cattle feed and best practices in animal husbandry on regular basis.

Kamdenu program was launched to fill the gaps in the existing services available related to animal husbandry. The purpose was to provide quality veterinary services at affordable rates. The program was also geared to generate awareness on animal health related issues, to build capacity of cattle farmers on scientific methodologies of animal husbandry, to network with service providers and cattle owners for vaccination and value added health services, to establish linkages with banks and insurance agencies and between cattle owners and Kutch Dairy. Last but not the least to make available quality cattle feed at fare rates.

Three year dairy development program under DPP-II is being implemented in 19 villages with an aim to provide treatment, fodder and cattle feed for the cattle. Bulk milk collection centers were established by Kutch dairy and corporate dairy. Total 348 Cattle owners are linked with dairies and deposit 12,000 liters of milk everyday at the rate of Rs. 25 per liter instead of Rs 10/-. Their daily additional income has gone up by Rs. 84,363/-. 860 animals are receiving veterinary services on regular basis. 142 cattle owners benefited through cattle feed centers.